Programmatic advertising is a form of digital advertising that uses artificial intelligence (AI) and real-time bidding (RTB) to automate and optimize the buying and selling of online ad space.
It allows advertisers to reach their target audience across various channels and devices, such as websites, mobile apps, video platforms, and social media.
Programmatic advertising offers many benefits for advertisers, such as:
- Increased efficiency and scalability: Programmatic advertising eliminates the need for manual negotiations and contracts, saving time and resources. It also allows advertisers to access a large and diverse inventory of ad space across multiple publishers and platforms, expanding their reach and potential.
- Enhanced targeting and personalization: Programmatic advertising uses data and algorithms to analyze the behavior, interests, and preferences of online users, and deliver relevant and customized ads to them. It also enables advertisers to adjust their campaigns in real-time based on the performance and feedback of the ads.
- Improved transparency and control: Programmatic advertising provides advertisers with detailed and accurate insights into their campaigns, such as the ad placements, impressions, clicks, conversions, and costs. It also allows advertisers to set their own budget, bid, and goals for their campaigns, and monitor and optimize them accordingly.
However, programmatic advertising can also be complex and challenging, especially for beginners. It requires a lot of technical knowledge, skills, and tools to navigate the programmatic ecosystem and execute successful campaigns.
That’s why many advertisers choose to work with a programmatic advertising agency, which is a specialized online marketing company that offers programmatic advertising services.
A programmatic advertising agency can help advertisers with:
- Strategy and planning: A programmatic advertising agency can help advertisers define their objectives, target audience, budget, and key performance indicators (KPIs) for their campaigns. It can also help them choose the best programmatic advertising platform, which is a software that facilitates the programmatic ad buying and selling process.
- Campaign management and optimization: A programmatic advertising agency can help advertisers create, launch, and manage their campaigns on the programmatic advertising platform. It can also help them optimize their campaigns in real-time based on the data and analytics provided by the platform.
- Reporting and analysis: A programmatic advertising agency can help advertisers measure and evaluate the results and ROI of their campaigns. It can also provide them with actionable insights and recommendations to improve their future campaigns.
But how do you choose the best programmatic advertising agency for your business? There are many factors to consider, such as the agency’s experience, expertise, reputation, pricing, and customer service.
To help you make an informed decision, we have compiled a list of the top 6 programmatic advertising agencies and compared them based on these criteria. Here they are:
1. Single Grain
Single Grain is a full-service digital marketing agency that offers ROI-focused programmatic advertising services. They have been in business since 2014 and have worked with clients such as Uber, Amazon, Salesforce, and Airbnb.
They use Google Display & Video 360, which is a leading programmatic advertising platform, to create and manage programmatic campaigns for their clients.
Some of the benefits of working with Single Grain are:
- They have a team of certified and experienced programmatic advertising specialists who can handle all aspects of your campaigns, from strategy and planning to execution and optimization.
- They offer a transparent and data-driven approach to programmatic advertising, providing you with regular and detailed reports and insights into your campaigns.
- They have a flexible and customized pricing model, based on your goals, budget, and needs. They also offer a free consultation and a 30-day money-back guarantee.
2. Choozle
Choozle is a self-service programmatic advertising platform that allows advertisers to create and manage their own programmatic campaigns.
They have been in business since 2012 and have worked with clients such as Gannett, Papa John’s, and The Denver Post. They use their own proprietary technology, which integrates with various ad exchanges and data providers, to offer programmatic advertising solutions for their clients.
Some of the benefits of working with Choozle are:
- They have a user-friendly and intuitive platform that makes programmatic advertising easy and accessible for advertisers of all sizes and levels of experience.
- They offer a comprehensive and affordable programmatic advertising solution, including display, video, mobile, native, and connected TV ads, as well as data management, audience creation, campaign optimization, and reporting tools.
- They have a dedicated and responsive customer support team, as well as a rich library of resources and training materials, to help you get started and succeed with programmatic advertising.
3. PrograMetrix
PrograMetrix is a programmatic advertising agency that specializes in connected TV and OTT advertising, which are forms of programmatic advertising that deliver ads on streaming TV services and devices.
They have been in business since 2016 and have worked with clients such as Expedia, T-Mobile, and REI. They use various programmatic advertising platforms, such as Amazon Advertising, Roku, and Hulu, to create and manage programmatic campaigns for their clients.
Some of the benefits of working with PrograMetrix are:
- They have a team of experts and innovators in connected TV and OTT advertising, who can help you reach and engage your target audience on the most popular and premium streaming TV platforms and channels.
- They offer a holistic and strategic approach to programmatic advertising, combining connected TV and OTT ads with other programmatic channels, such as display, video, mobile, and audio ads, to create a seamless and effective cross-device campaign.
- They have a transparent and performance-based pricing model, based on your campaign objectives, KPIs, and results. They also offer a free consultation and a custom proposal for your programmatic advertising needs.
4. Creatopy
Creatopy is a cloud-based design platform that allows advertisers to create and manage their own programmatic ads. They have been in business since 2010 and have worked with clients such as Coca-Cola, Samsung, and Netflix.
They use their own powerful and versatile design tool, which integrates with various programmatic advertising platforms, such as Google Ads, Facebook Ads, and AdRoll, to offer programmatic advertising solutions for their clients.
Some of the benefits of working with Creatopy are:
- They have a simple and easy-to-use platform that enables you to design and launch your own programmatic ads in minutes, without any coding or design skills required.
- They offer a wide range of features and functionalities, such as templates, animations, transitions, effects, fonts, icons, and stock images, to help you create stunning and engaging programmatic ads for any channel and device.
- They have a flexible and affordable pricing model, based on your usage and needs. They also offer a free trial and a 30-day money-back guarantee.
5. Eskimi
Eskimi is a global programmatic advertising platform that focuses on emerging markets, such as Africa, Asia, and Latin America. They have been in business since 2008 and have worked with clients such as Unilever, Coca-Cola, and Nestle.
They use their own proprietary technology, which connects with local and global ad exchanges and data providers, to offer programmatic advertising solutions for their clients.
Some of the benefits of working with Eskimi are:
- They have a deep and extensive knowledge and experience in emerging markets, which can help you reach and connect with your target audience in these high-growth and untapped regions.
- They offer a comprehensive and diverse programmatic advertising solution, including display, video, mobile, native, social, and rich media ads, as well as data management, audience segmentation, campaign optimization, and reporting tools.
- They have a transparent and competitive pricing model, based on your campaign goals, budget, and performance. They also offer a free demo and a custom quote for your programmatic advertising needs.
6. WebFX
WebFX is a full-service digital marketing agency that offers programmatic advertising services. They have been in business since 1996 and have worked with clients such as Verizon, Auntie Anne’s, and Buffalo Wild Wings.
They use Google Display & Video 360, as well as other programmatic advertising platforms, to create and manage programmatic campaigns for their clients.
Some of the benefits of working with WebFX are:
- They have a team of certified and experienced programmatic advertising specialists who can handle all aspects of your campaigns, from strategy and planning to execution and optimization.
- They offer a transparent and data-driven approach to programmatic advertising, providing you with regular and detailed reports and insights into your campaigns.
- They have a flexible and customized pricing model, based on your goals, budget, and needs. They also offer a free consultation and a 30-day money-back guarantee.
Conclusion
Programmatic advertising is a powerful way to reach your target audience online. But it can also be complex and challenging, especially for beginners.
That’s why it’s important to work with a programmatic advertising agency that can help you navigate the programmatic ecosystem and execute successful campaigns.
In this article, we have compared the top 6 programmatic advertising agencies and their services, benefits, and pricing.
We hope this article has helped you make an informed decision about which programmatic advertising agency is the best fit for your business.