Google PPC (pay-per-click) is one of the most effective and popular online advertising methods that can help you reach your target audience, drive traffic, and generate leads and sales.
However, managing Google PPC campaigns can be challenging, time-consuming, and costly if you don’t have the right skills, tools, and strategies.
That’s why many businesses choose to outsource their Google PPC management to a professional service that can handle all the aspects of their campaigns, from keyword research and ad creation to bidding and optimization.
But how do you choose the best Google PPC management service for your business? What factors should you consider when comparing different options?
In this article, we will help you answer these questions and guide you through the process of finding the best Google PPC management service for your business goals, budget, and industry.
We will also compare the top 4 Google PPC management services and their features, pros, cons, and pricing, so you can make an informed decision.
What is Google PPC Management?
Google PPC management is the process of planning, executing, monitoring, and optimizing Google PPC campaigns.
Google PPC campaigns are online advertising campaigns that run on the Google Ads platform, which allows you to display your ads on Google search results, Google Display Network, YouTube, Gmail, and other partner websites and apps.
Google PPC management involves various tasks, such as:
- Conducting keyword research and analysis to find the most relevant and profitable keywords for your campaigns
- Creating and testing different types of ads, such as text, image, video, or shopping ads, that match your keywords and target audience
- Setting up and managing your ad budget, bids, and schedules to maximize your return on ad spend (ROAS)
- Tracking and measuring your campaign performance using Google Analytics and Google Ads reports and metrics, such as impressions, clicks, conversions, and cost-per-click (CPC)
- Optimizing your campaigns based on the data and feedback, such as adding or removing keywords, adjusting bids, improving ad quality and relevance, and testing new ad variations
Google PPC management can be done by yourself, by using a software tool, or by hiring a service provider. Each option has its own advantages and disadvantages, depending on your business needs, resources, and preferences.
Why Do You Need Google PPC Management?
Google PPC management can help you achieve various benefits for your business, such as:
- Increasing your online visibility and brand awareness by reaching millions of potential customers who use Google and its partner platforms
- Driving more qualified and targeted traffic to your website or landing page by showing your ads to people who are actively searching for your products or services or who have shown interest in your niche or industry
- Generating more leads and sales by attracting and converting your visitors with compelling and relevant ads and offers
- Improving your ROI and profitability by optimizing your campaigns and reducing your ad costs and waste
- Saving your time and effort by delegating the complex and tedious tasks of Google PPC management to a professional service that can handle them efficiently and effectively
However, Google PPC management also comes with some challenges and risks, such as:
- Facing high competition and rising costs from other advertisers who are bidding for the same keywords and audiences as you
- Dealing with frequent changes and updates in the Google Ads platform and policies that may affect your campaign performance and compliance
- Managing multiple campaigns and accounts across different platforms and devices that may require different strategies and settings
- Avoiding common mistakes and pitfalls that may hurt your campaign results and reputation, such as using irrelevant or negative keywords, creating low-quality or misleading ads, or violating Google Ads rules and guidelines
Therefore, you need to have a clear and realistic understanding of your Google PPC management goals, expectations, and capabilities before you decide to do it yourself, use a software tool, or hire a service provider.
How to Choose the Best Google PPC Management Service for Your Business?
If you decide to hire a Google PPC management service for your business, you need to consider several factors that can affect your choice and satisfaction, such as:
- Your business goals and objectives: What are you trying to achieve with your Google PPC campaigns? Do you want to increase your brand awareness, traffic, leads, sales, or loyalty? How do you measure your success and ROI?
- Your business budget and resources: How much can you afford to spend on your Google PPC management service? How much do you expect to earn from your campaigns? How much time and effort can you invest in your Google PPC management?
- Your business industry and niche: What is your target market and audience? What are the specific characteristics, needs, and preferences of your potential customers? What are the best keywords, ad types, and platforms for your industry and niche?
- Your business competitors and challenges: Who are your main competitors and how are they using Google PPC to promote their business? What are the strengths and weaknesses of their campaigns? What are the opportunities and threats that you face in your market and environment?
- Your business preferences and expectations: What are the features and benefits that you look for in a Google PPC management service? What are the criteria and standards that you use to evaluate and compare different service providers? What are the communication and reporting methods that you prefer and expect from your service provider?
Based on these factors, you can narrow down your options and select the best Google PPC management service for your business. However, to make your decision easier and faster, we have done the research and analysis for you and compiled a list of the top 5 Google PPC management services that you can consider.
Top 4 Google PPC Management Services
Here are the top 4 Google PPC management services that we have selected based on their features, pros, cons, and pricing:
1. Adzooma
Adzooma is a free Google PPC management service that allows you to create, manage, and optimize your Google PPC campaigns with ease and efficiency. It is a complete online marketing solution that uses advanced machine learning technology to help you improve your campaign performance and ROI.
Some of the features of Adzooma are:
- Campaign automation tools that help you set up and run your campaigns in minutes
- PPC performance reports that show you the key metrics and insights of your campaigns
- Powerful to-do lists that suggest the best actions and opportunities to optimize your campaigns
- Your business marketing score report that evaluates your online presence and performance
- Listing management that helps you manage your business information and reviews across multiple platforms
- Google Analytics integration that helps you track and measure your website traffic and conversions
Some of the pros of Adzooma are:
- It is free to use for unlimited campaigns and accounts
- It is easy to use and user-friendly
- It is compatible with Google Ads, Bing Ads, and Facebook Ads
- It offers 24/7 customer support and live chat
Some of the cons of Adzooma are:
- It does not offer custom or advanced features for specific industries or niches
- It does not offer dedicated account managers or consultants
- It does not offer a mobile app or a desktop software
The pricing of Adzooma is:
- Free for unlimited campaigns and accounts
- $99 per month for the Pro plan that includes additional features such as white-label reports, custom domains, and unlimited users
- Custom pricing for the Enterprise plan that includes custom features and solutions for large businesses and agencies
2. Optymzr
Optymzr is another Google PPC management tool that helps you optimize your campaigns using automation and machine learning. Optymzr provides you with various features and tools that help you with:
- Keyword research and management
- Campaign creation and optimization
- Bid management and budget allocation
- Ad copywriting and testing
- Landing page design and conversion
- Performance tracking and reporting
- Competitor analysis and benchmarking
- Click fraud prevention and protection
Optymzr also provides you with various templates and scripts that help you automate and customize your Google PPC management tasks, such as:
- One-click optimizations
- Shopping campaign builder
- Quality score tracker
- Budget pacing dashboard
- AdWords script library
Optymzr integrates with Google Ads, Google Analytics, Google Data Studio, Google Merchant Center, Bing Ads, Facebook Ads, Amazon Ads, and Zapier, and supports multiple accounts and users.
Pricing: Optymzr offers a 14-day free trial and three pricing plans based on your monthly ad spend:
- Pro: $249/month for up to $20,000 monthly ad spend
- Enterprise: $499/month for up to $100,000 monthly ad spend
- Agency: Contact Optymzr for a quote for over $100,000 monthly ad spend
Pros:
- Powerful and flexible features and tools
- Advanced and intelligent automation and machine learning
- Comprehensive and customizable templates and scripts
- Support for multiple platforms and integrations
- Dedicated and knowledgeable customer support
Cons:
- Steep learning curve and complex interface
- Expensive pricing plans and limited free trial
- No landing page design or testing features
Customer Reviews:
Optymzr has an average rating of 4.7 out of 5 stars on [Capterra] and [G2], based on 57 and 36 reviews, respectively. Customers praise Optymzr for its functionality, performance, flexibility, and support, and suggest some areas for improvement, such as simplifying the interface, lowering the price, and adding more features and integrations.
3. WordStream
WordStream is a Google PPC management tool that helps you optimize your campaigns using smart recommendations and automation. WordStream provides you with various features and tools that help you with:
- Keyword research and management
- Campaign creation and optimization
- Bid management and budget allocation
- Ad copywriting and testing
- Landing page design and conversion
- Performance tracking and reporting
- Competitor analysis and benchmarking
- Click fraud prevention and protection
WordStream also provides you with various solutions and services that help you with:
- 20-minute work week: A weekly checklist of optimization tasks that you can complete in 20 minutes or less
- Smart ads: A tool that creates and tests multiple variations of your ads based on your landing page content
- Landing page builder: A tool that helps you create and optimize landing pages that match your ads and keywords
- Performance dashboard: A tool that helps you monitor and analyze your account performance across multiple platforms and metrics
- Managed services: A service that provides you with a dedicated account manager who can handle your Google PPC management for you
WordStream integrates with Google Ads, Google Analytics, Google Data Studio, Google My Business, Bing Ads, Facebook Ads, and Instagram Ads, and supports multiple accounts and users.
Pricing: WordStream offers a free trial and three pricing plans based on your monthly ad spend:
- Basic: $299/month for up to $2,500 monthly ad spend
- Plus: $499/month for up to $5,000 monthly ad spend
- Pro: $799/month for up to $10,000 monthly ad spend
Pros:
- Simple and user-friendly interface
- Smart and actionable recommendations
- Time-saving and performance-boosting automation
- Support for multiple platforms and integrations
- Landing page design and testing features
Cons:
- Limited to Google Ads, Bing Ads, and Facebook Ads only
- No advanced or customizable features or tools
- Expensive pricing plans and limited free trial
Customer Reviews:
WordStream has an average rating of 4.4 out of 5 stars on [Capterra] and [G2], based on 301 and 140 reviews, respectively. Customers praise WordStream for its ease of use, functionality, performance, and support, and suggest some areas for improvement, such as adding more features, integrations, and platforms.
4. Opteo
Opteo is a Google PPC management tool that helps you optimize your campaigns using data-driven suggestions and automation. Opteo analyzes your account performance and provides you with actionable recommendations that you can apply with one click, such as:
- Increasing or decreasing bids and budgets
- Adding, pausing, or removing keywords and ads
- Improving ad quality and relevance
- Adjusting targeting and scheduling
- Implementing ad extensions and experiments
Opteo also provides you with various reports and dashboards that help you monitor your account performance, such as:
- Account health score and improvement history
- Campaign and ad group performance overview
- Keyword and search term analysis
- Ad and landing page performance comparison
- Quality score and impression share breakdown
Opteo integrates with Google Ads, Google Analytics, Google Data Studio, Slack, and Zapier, and supports multiple accounts and users.
Pricing: Opteo offers a 14-day free trial and four pricing plans based on your monthly ad spend:
- Starter: $99/month for up to $5,000 monthly ad spend
- Growth: $249/month for up to $20,000 monthly ad spend
- Agency: $499/month for up to $100,000 monthly ad spend
- Custom: Contact Opteo for a quote for over $100,000 monthly ad spend
Pros:
- Easy to use and intuitive interface
- Data-driven and actionable suggestions
- Time-saving and performance-boosting automation
- Comprehensive and customizable reports and dashboards
- Responsive and helpful customer support
Cons:
- Limited to Google Ads only
- No keyword research or competitor analysis features
- No click fraud prevention or protection features
Customer Reviews:
Opteo has an average rating of 4.8 out of 5 stars on [Capterra] and [G2], based on 80 and 38 reviews, respectively. Customers praise Opteo for its ease of use, functionality, performance, and support, and suggest some areas for improvement, such as adding more features, integrations, and languages.