Google display advertising is a type of online advertising that allows you to show your ads on millions of websites, apps, and videos that are part of the Google Display Network (GDN).
You can use different formats of ads, such as text, image, video, or interactive, to reach your target audience based on their interests, behaviors, demographics, and locations.
Google display advertising can help you to increase your brand awareness, generate leads, drive traffic, and boost sales.
However, Google display advertising can also be challenging and complex. You need to have the skills and experience to create effective ads, choose the right keywords, audiences, and placements, set the optimal budget and bidding strategy, and measure and optimize your results.
That’s why you might need the help of a Google display advertising agency to manage your campaigns and achieve your goals.
But how do you choose the best Google display advertising agency for your business? Here are some factors to consider:
- Your objectives. You should have a clear idea of what you want to achieve with your Google display advertising campaigns, such as increasing brand awareness, generating leads, driving traffic, or boosting sales. You should also have specific and measurable key performance indicators (KPIs) to track your progress and success.
- Your budget. You should have a realistic and flexible budget for your Google display advertising campaigns. You should consider the cost per click (CPC), cost per impression (CPM), or cost per action (CPA) of your ads, as well as the management fee of the agency. You should also be prepared to adjust your budget based on the performance and results of your campaigns.
- Your industry and niche. You should choose a Google display advertising agency that has experience and expertise in your industry and niche. You should look for their portfolio, case studies, and testimonials to see their previous work and results. You should also check their credentials, such as certifications, awards, and reviews.
- Your communication and collaboration. You should choose a Google display advertising agency that has a good communication and collaboration style. You should look for their availability, responsiveness, and transparency. You should also check their reporting, feedback, and optimization processes. You should expect regular and clear communication and collaboration from the agency to ensure your satisfaction and success.
Top 5 Google Display Advertising Agencies in 2023
To help you find the best Google display advertising agency for your business, we have compiled a list of the top 5 agencies in 2023, based on their services, pricing, and benefits.
Here they are:
1. Ignite Social Media: Best Display Ad Agency Overall
Ignite Social Media is a full-service social media agency that also offers Google display advertising services. Ignite Social Media can help you to create and manage your Google display advertising campaigns, from strategy to execution.
They can also help you to integrate your Google display advertising with your social media marketing, to create a cohesive and consistent online presence.
Ignite Social Media’s services include:
- Google display advertising strategy and planning
- Google display advertising creative design and development
- Google display advertising campaign setup and launch
- Google display advertising campaign management and optimization
- Google display advertising campaign reporting and analysis
Ignite Social Media’s pricing is based on the scope and complexity of your project. They offer a free consultation to discuss your needs and goals, and provide you with a customized quote.
Ignite Social Media’s benefits include:
- A team of certified and experienced Google display advertising specialists
- A proven track record of delivering successful Google display advertising campaigns for clients across various industries and niches
- A data-driven and results-oriented approach to Google display advertising
- A comprehensive and transparent reporting and feedback system
To learn more about Ignite Social Media, visit their website here.
2. JumpFly: Must-have to Work with Experts
JumpFly is a PPC management and Google Ads agency that specializes in Google display advertising. JumpFly can help you to create and manage your Google display advertising campaigns, from research to optimization.
They can also help you to leverage the latest features and technologies of Google display advertising, such as responsive display ads, dynamic remarketing, and smart display campaigns.
JumpFly’s services include:
- Google display advertising account setup and audit
- Google display advertising keyword and audience research
- Google display advertising ad creation and testing
- Google display advertising campaign launch and monitoring
- Google display advertising campaign optimization and refinement
JumpFly’s pricing is based on a percentage of your monthly ad spend, plus a one-time setup fee. They offer a free consultation to discuss your needs and goals, and provide you with a customized proposal.
JumpFly’s benefits include:
- A team of certified and experienced Google display advertising experts
- A dedicated account manager and a support team for each client
- A proprietary software and tools to enhance your Google display advertising performance
- A 60-day risk-free trial and a money-back guarantee
To learn more about JumpFly, visit their website here.
3. Digital Silk: Popular for Flexible Financing Options
Digital Silk is a digital marketing and web design agency that also offers Google display advertising services. Digital Silk can help you to create and manage your Google display advertising campaigns, from strategy to execution.
They can also help you to align your Google display advertising with your overall digital marketing and web design goals, to create a seamless and effective online experience.
Digital Silk’s services include:
- Google display advertising strategy and consulting
- Google display advertising ad design and development
- Google display advertising campaign implementation and launch
- Google display advertising campaign tracking and measurement
- Google display advertising campaign improvement and growth
Digital Silk’s pricing is based on the scope and complexity of your project. They offer flexible financing options, such as hourly rates, fixed fees, or monthly retainers.
They also offer a free consultation to discuss your needs and goals, and provide you with a customized estimate.
Digital Silk’s benefits include:
- A team of certified and experienced Google display advertising professionals
- A holistic and integrated approach to Google display advertising and digital marketing
- A creative and innovative approach to Google display advertising and web design
- A client-centric and collaborative approach to Google display advertising and project management
To learn more about Digital Silk, visit their website here.
4. Lyfe Marketing: Google Shopping & Remarketing Experts
Lyfe Marketing is a social media and digital marketing agency that also offers Google display advertising services. Lyfe Marketing can help you to create and manage your Google display advertising campaigns, from research to optimization.
They can also help you to use Google display advertising to boost your e-commerce and remarketing efforts, to increase your conversions and sales.
Lyfe Marketing’s services include:
- Google display advertising account setup and review
- Google display advertising keyword and audience analysis
- Google display advertising ad creation and optimization
- Google display advertising campaign management and reporting
- Google display advertising campaign scaling and growth
Lyfe Marketing’s pricing is based on a flat monthly fee, plus a percentage of your monthly ad spend. They offer a free consultation to discuss your needs and goals, and provide you with a customized plan.
Lyfe Marketing’s benefits include:
- A team of certified and experienced Google display advertising specialists
- A focus on Google Shopping and remarketing campaigns for e-commerce businesses
- A data-driven and ROI-focused approach to Google display advertising
- A transparent and easy-to-understand reporting and feedback system
To learn more about Lyfe Marketing, visit their website here.
5. Ernst Media: Top Boutique Display Ad Agency
Ernst Media is a boutique PPC and digital marketing agency that specializes in Google display advertising. Ernst Media can help you to create and manage your Google display advertising campaigns, from strategy to execution.
They can also help you to use Google display advertising to target your niche and local markets, to increase your relevance and credibility.
Ernst Media’s services include:
- Google display advertising strategy and planning
- Google display advertising ad design and development
- Google display advertising campaign setup and launch
- Google display advertising campaign management and optimization
- Google display advertising campaign reporting and analysis
Ernst Media’s pricing is based on a percentage of your monthly ad spend, plus a one-time setup fee. They offer a free consultation to discuss your needs and goals, and provide you with a customized quote.
Ernst Media’s benefits include:
- A team of certified and experienced Google display advertising experts
- A personalized and tailored service for each client
- A niche and local market focus for Google display advertising
- A flexible and agile approach to Google display advertising
Conclusion
Google display advertising is a powerful and effective way to promote your business online and reach your target audience.
However, it can also be challenging and complex to manage and optimize your campaigns. That’s why you might need the help of a Google display advertising agency to handle your campaigns and achieve your goals.
In this article, we have shown you how to choose the best Google display advertising agency for your business, based on your objectives, budget, industry, and niche.
We have also given you a list of the top 5 Google display advertising agencies in 2023, based on their services, pricing, and benefits. We hope you found this article helpful and informative.
If you have any questions or comments, please feel free to leave them below. Thank you for reading and happy advertising!