Google is the world’s largest and most widely used online advertising platform, and by advertising on Google, your business can reach a potential audience of millions.
However, Google advertising can also be complex, competitive, and costly if not done right. That’s why you need to hire a Google advertising company that can help you create and manage your Google advertising campaigns successfully.
But how do you find the best Google advertising company for your business? What are the benefits, features, and factors to consider when hiring a Google advertising agency? And how do you compare and evaluate different Google advertising companies to make the right decision?
In this article, we’ll answer these questions and more. We’ll cover the following topics:
- What is a Google advertising company and why do you need one?
- What are the benefits of hiring a Google advertising company?
- What are the features of a good Google advertising company?
- What are the factors to consider when choosing a Google advertising company?
- How to compare and evaluate different Google advertising companies?
- Some examples of the best Google advertising companies in the market
By the end of this article, you’ll have a clear understanding of how to choose the best Google advertising company for your business. Let’s get started!
What is a Google advertising company and why do you need one?
A Google advertising company is a company or group of skilled professionals dedicated to leveraging the capabilities of Google’s advertising platform, Google Ads.
Google Ads allows businesses to display ads on Google search results, partner websites, and YouTube. With Google Ads, you bid on ad space and only pay when a user clicks on your ad.
A Google advertising company can help you with various aspects of Google advertising, such as:
- Creating a Google advertising strategy
- Setting up and launching Google advertising campaigns
- Writing ad copy and designing ads
- Choosing and targeting keywords and audiences
- Setting and managing bids and budgets
- Tracking and measuring Google advertising performance and results
- Optimizing and improving Google advertising campaigns
You need a Google advertising company because Google advertising can be challenging and time-consuming to do on your own. A Google advertising company can help you:
- Save time and money
- Increase your online visibility and reach
- Generate more leads and sales
- Improve your return on investment (ROI)
- Grow your business online
What are the benefits of hiring a Google advertising company?
Hiring a Google advertising company can provide you with many benefits, such as:
- Expertise and experience: A Google advertising company has the knowledge and skills to create and manage effective Google advertising campaigns. They know the best practices, tips, and tools to achieve your Google advertising goals. They also have experience working with different industries, markets, and platforms.
- Customization and flexibility: A Google advertising company can tailor your Google advertising campaigns to your specific needs and preferences. They can adjust your campaigns according to your budget, target audience, and marketing objectives. They can also adapt to changing market conditions and customer demands.
- Creativity and innovation: A Google advertising company can help you stand out from the competition with creative and innovative Google advertising campaigns. They can use different ad formats, such as text, image, video, or responsive. They can also test and experiment with different ad variations and optimize them for better performance.
- Accountability and transparency: A Google advertising company can provide you with regular and detailed reports on your Google advertising campaigns. They can show you how your campaigns are performing and what results they are generating. They can also communicate with you openly and honestly and address any issues or concerns you may have.
What are the features of a good Google advertising company?
A good Google advertising company should have the following features:
- Certified and reputable: A good Google advertising company should have the necessary certifications and accreditations from Google, such as Google Partner or Google Premier Partner. They should also have a good reputation and positive reviews from their previous and current clients.
- Professional and dedicated: A good Google advertising company should have a professional and dedicated team of Google advertising specialists, such as account managers, strategists, copywriters, designers, and analysts. They should also assign a dedicated account manager to your project who will be your main point of contact and ensure your satisfaction.
- Data-driven and results-oriented: A good Google advertising company should use data and analytics to guide their Google advertising decisions and actions. They should also focus on delivering results that match your expectations and goals. They should track and measure your Google advertising performance and ROI and provide you with actionable insights and recommendations.
- Responsive and reliable: A good Google advertising company should be responsive and reliable in their communication and service. They should respond to your queries and requests promptly and courteously. They should also deliver their work on time and within budget. They should also be available and accessible whenever you need them.
What are the factors to consider when choosing a Google advertising company?
When choosing a Google advertising company, you should consider the following factors:
- Your goals and expectations: You should have a clear idea of what you want to achieve with your Google advertising campaigns and what you expect from your Google advertising company. You should also communicate your goals and expectations to your potential Google advertising company and see if they can meet them.
- Your budget and timeline: You should have a realistic budget and timeline for your Google advertising campaigns and see if your potential Google advertising company can work within them. You should also compare the pricing and packages of different Google advertising companies and see which one offers the best value for your money.
- Your compatibility and trust: You should choose a Google advertising company that you feel comfortable and confident working with. You should also check their portfolio and testimonials and see if they have experience and expertise in your industry and market. You should also ask for references and contact their previous or current clients and see if they are satisfied with their Google advertising services.
How to compare and evaluate different Google advertising companies?
To compare and evaluate different Google advertising companies, you can follow these steps:
- Do your research: You can use online sources, such as search engines, directories, reviews, and social media, to find and learn more about different Google advertising companies. You can also ask for referrals and recommendations from your network and industry peers.
- Make a shortlist: You can narrow down your options and make a shortlist of Google advertising companies that meet your criteria and requirements. You can also use tools, such as DesignRush1, to compare and contrast different Google advertising companies based on their features, services, and ratings.
- Request a proposal: You can contact your shortlisted Google advertising companies and request a proposal for your Google advertising project. You can also provide them with some information about your business, goals, budget, and timeline. You can then review their proposals and see how they plan to approach and execute your Google advertising campaigns.
- Schedule a consultation: You can schedule a consultation with your shortlisted Google advertising companies and discuss your Google advertising project in more detail. You can also ask them questions and address any concerns you may have. You can then evaluate their communication skills, professionalism, and enthusiasm.
Some examples of the best Google advertising companies in the market
To give you some inspiration and ideas, here are some examples of the best Google advertising companies in the market:
- WebFX: WebFX is a full-service digital marketing agency that offers Google advertising services for Google, Facebook, and Bing. They have a team of over 300 Google advertising experts who can help you create and manage your Google advertising campaigns. They also have a proprietary software, MarketingCloudFX, that uses artificial intelligence and machine learning to optimize your Google advertising performance and ROI. WebFX has won over 50 awards and has over 500 positive reviews from their clients. You can visit their website here2.
- Thrive Internet Marketing Agency: Thrive Internet Marketing Agency is a Google advertising company that specializes in Google advertising marketing for various platforms, such as Google, Facebook, Instagram, and LinkedIn. They have a team of certified Google advertising specialists who can help you create and manage your Google advertising campaigns. They also offer Google advertising audits, landing page design, and conversion rate optimization. Thrive Internet Marketing Agency has been featured in various publications, such as Forbes, The Huffington Post, and Entrepreneur. You can visit their website here3.
- Directive: Directive is a Google advertising company that focuses on Google advertising marketing for software as a service (SaaS) companies. They have a team of Google advertising experts who can help you create and manage your Google advertising campaigns. They also offer Google advertising strategy, keyword research, ad copywriting, and landing page optimization. Directive has worked with clients such as Cisco, Samsung, and Allstate. You can visit their website here4.
Choosing the best Google advertising company for your business can be a daunting task, but it doesn’t have to be.
By following the tips and steps we’ve shared in this article, you can find and hire a Google advertising company that can help you achieve your Google advertising goals and grow your business online.