Google ads are a type of online advertising that allows you to show your ads on Google and its partner websites, apps, and videos.
You can use different formats of ads, such as text, image, video, or interactive, to reach your target audience based on their keywords, interests, behaviors, demographics, and locations.
Google ads can help you to increase your brand awareness, generate leads, drive traffic, and boost sales.
However, Google ads can also be challenging and complex. You need to have the skills and experience to create effective ads, choose the right keywords, audiences, and placements, set the optimal budget and bidding strategy, and measure and optimize your results.
That’s why you might need the help of a Google ads agency to manage your campaigns and achieve your goals.
But how do you find the best Google ads agency for your business in 2023? Here are some factors to consider:
- Your objectives. You should have a clear idea of what you want to achieve with your Google ads campaigns, such as increasing brand awareness, generating leads, driving traffic, or boosting sales. You should also have specific and measurable key performance indicators (KPIs) to track your progress and success.
- Your budget. You should have a realistic and flexible budget for your Google ads campaigns. You should consider the cost per click (CPC), cost per impression (CPM), or cost per action (CPA) of your ads, as well as the management fee of the agency. You should also be prepared to adjust your budget based on the performance and results of your campaigns.
- Your industry and niche. You should choose a Google ads agency that has experience and expertise in your industry and niche. You should look for their portfolio, case studies, and testimonials to see their previous work and results. You should also check their credentials, such as certifications, awards, and reviews.
- Your communication and collaboration. You should choose a Google ads agency that has a good communication and collaboration style. You should look for their availability, responsiveness, and transparency. You should also check their reporting, feedback, and optimization processes. You should expect regular and clear communication and collaboration from the agency to ensure your satisfaction and success.
Top 5 Google Ads Agencies in 2023
To help you find the best Google ads agency for your business in 2023, we have compiled a list of the top 5 agencies, based on their services, pricing, and benefits.
Here they are:
1. Disruptive Advertising: Best Google Ads Agency Overall
Disruptive Advertising is a PPC and digital marketing agency that specializes in Google ads. Disruptive Advertising can help you to create and manage your Google ads campaigns, from research to optimization.
They can also help you to leverage the latest features and technologies of Google ads, such as responsive ads, dynamic remarketing, and smart campaigns.
Disruptive Advertising’s services include:
- Google ads account setup and audit
- Google ads keyword and audience research
- Google ads ad creation and testing
- Google ads campaign launch and monitoring
- Google ads campaign optimization and refinement
Disruptive Advertising’s pricing is based on a percentage of your monthly ad spend, plus a one-time setup fee. They offer a free consultation to discuss your needs and goals, and provide you with a customized proposal.
Disruptive Advertising’s benefits include:
- A team of certified and experienced Google ads experts
- A dedicated account manager and a support team for each client
- A proprietary software and tools to enhance your Google ads performance
- A 60-day risk-free trial and a money-back guarantee
To learn more about Disruptive Advertising, visit their website here.
2. Moburst: Best for Google App Optimization
Moburst is a mobile marketing and app optimization agency that also offers Google ads services. Moburst can help you to create and manage your Google ads campaigns, from strategy to execution.
They can also help you to use Google ads to boost your app downloads, ratings, and revenue.
Moburst’s services include:
- Google ads strategy and consulting
- Google ads ad design and development
- Google ads campaign implementation and launch
- Google ads campaign tracking and measurement
- Google ads campaign improvement and growth
Moburst’s pricing is based on the scope and complexity of your project. They offer flexible financing options, such as hourly rates, fixed fees, or monthly retainers.
They also offer a free consultation to discuss your needs and goals, and provide you with a customized estimate.
Moburst’s benefits include:
- A team of certified and experienced Google ads professionals
- A holistic and integrated approach to Google ads and mobile marketing
- A creative and innovative approach to Google ads and app optimization
- A client-centric and collaborative approach to Google ads and project management
3. Lyfe Marketing: Best for Google Shopping and Remarketing
Lyfe Marketing is a social media and digital marketing agency that also offers Google ads services. Lyfe Marketing can help you to create and manage your Google ads campaigns, from research to optimization.
They can also help you to use Google ads to boost your e-commerce and remarketing efforts, to increase your conversions and sales.
Lyfe Marketing’s services include:
- Google ads account setup and review
- Google ads keyword and audience analysis
- Google ads ad creation and optimization
- Google ads campaign management and reporting
- Google ads campaign scaling and growth
Lyfe Marketing’s pricing is based on a flat monthly fee, plus a percentage of your monthly ad spend. They offer a free consultation to discuss your needs and goals, and provide you with a customized plan.
Lyfe Marketing’s benefits include:
- A team of certified and experienced Google ads specialists
- A focus on Google Shopping and remarketing campaigns for e-commerce businesses
- A data-driven and ROI-focused approach to Google ads
- A transparent and easy-to-understand reporting and feedback system
4. JumpFly: Best for PPC Management and Google Ads Experts
JumpFly is a PPC management and Google ads agency that specializes in Google ads. JumpFly can help you to create and manage your Google ads campaigns, from research to optimization.
They can also help you to leverage the latest features and technologies of Google ads, such as responsive display ads, dynamic remarketing, and smart display campaigns.
JumpFly’s services include:
- Google ads account setup and audit
- Google ads keyword and audience research
- Google ads ad creation and testing
- Google ads campaign launch and monitoring
- Google ads campaign optimization and refinement
JumpFly’s pricing is based on a percentage of your monthly ad spend, plus a one-time setup fee. They offer a free consultation to discuss your needs and goals, and provide you with a customized proposal.
JumpFly’s benefits include:
- A team of certified and experienced Google ads experts
- A dedicated account manager and a support team for each client
- A proprietary software and tools to enhance your Google ads performance
- A 60-day risk-free trial and a money-back guarantee
To learn more about JumpFly, visit their website here.
5. Ernst Media: Best for Niche and Local Market Focus
Ernst Media is a boutique PPC and digital marketing agency that specializes in Google ads. Ernst Media can help you to create and manage your Google ads campaigns, from strategy to execution.
They can also help you to use Google ads to target your niche and local markets, to increase your relevance and credibility.
Ernst Media’s services include:
- Google ads strategy and planning
- Google ads ad design and development
- Google ads campaign setup and launch
- Google ads campaign management and optimization
- Google ads campaign reporting and analysis
Ernst Media’s pricing is based on a percentage of your monthly ad spend, plus a one-time setup fee. They offer a free consultation to discuss your needs and goals, and provide you with a customized quote.
Ernst Media’s benefits include:
- A team of certified and experienced Google ads experts
- A personalized and tailored service for each client
- A niche and local market focus for Google ads
- A flexible and agile approach to Google ads
Conclusion
Google ads are a powerful and effective way to promote your business online and reach your target audience.
However, it can also be challenging and complex to manage and optimize your campaigns. That’s why you might need the help of a Google ads agency to handle your campaigns and achieve your goals.
In this article, we have shown you how to find the best Google ads agency for your business in 2023, based on your objectives, budget, industry, and niche. We have also given you a list of the top 5 Google ads agencies in 2023, based on their services, pricing, and benefits.
We hope you found this article helpful and informative.