AdWords is one of the most popular and powerful online advertising platforms in the world. With AdWords, you can reach your target audience, drive qualified traffic, generate leads, and increase sales.
However, AdWords can also be complex, competitive, and costly if not done right. That’s why you need to hire an AdWords advertising agency that can help you create and manage your AdWords campaigns successfully.
But how do you find the best AdWords advertising agency for your business? What are the benefits, features, and factors to consider when hiring an AdWords agency? And how do you compare and evaluate different AdWords agencies to make the right decision?
In this article, we’ll answer these questions and more. By the end of this article, you’ll have a clear understanding of how to choose the best AdWords advertising agency for your business. Let’s get started!
What is an AdWords advertising agency and why do you need one?
An AdWords advertising agency is a company or group of skilled professionals dedicated to leveraging the capabilities of Google’s advertising platform, AdWords.
This platform allows businesses to display ads on Google search results, partner websites, and YouTube. With AdWords, you bid on ad space and only pay when a user clicks on your ad.
An AdWords advertising agency can help you with various aspects of AdWords, such as:
- Creating an AdWords strategy
- Setting up and launching AdWords campaigns
- Writing ad copy and designing ads
- Choosing and targeting keywords and audiences
- Setting and managing bids and budgets
- Tracking and measuring AdWords performance and results
- Optimizing and improving AdWords campaigns
You need an AdWords advertising agency because AdWords can be challenging and time-consuming to do on your own. An AdWords advertising agency can help you:
- Save time and money
- Increase your online visibility and reach
- Generate more leads and sales
- Improve your return on investment (ROI)
- Grow your business online
What are the benefits of hiring an AdWords advertising agency?
Hiring an AdWords advertising agency can provide you with many benefits, such as:
- Expertise and experience: An AdWords advertising agency has the knowledge and skills to create and manage effective AdWords campaigns. They know the best practices, tips, and tools to achieve your AdWords goals. They also have experience working with different industries, markets, and platforms.
- Customization and flexibility: An AdWords advertising agency can tailor your AdWords campaigns to your specific needs and preferences. They can adjust your campaigns according to your budget, target audience, and marketing objectives. They can also adapt to changing market conditions and customer demands.
- Creativity and innovation: An AdWords advertising agency can help you stand out from the competition with creative and innovative AdWords campaigns. They can use different ad formats, such as text, image, video, or responsive. They can also test and experiment with different ad variations and optimize them for better performance.
- Accountability and transparency: An AdWords advertising agency can provide you with regular and detailed reports on your AdWords campaigns. They can show you how your campaigns are performing and what results they are generating. They can also communicate with you openly and honestly and address any issues or concerns you may have.
What are the features of a good AdWords advertising agency?
A good AdWords advertising agency should have the following features:
- Certified and reputable: A good AdWords advertising agency should have the necessary certifications and accreditations from Google, such as Google Partner or Google Premier Partner. They should also have a good reputation and positive reviews from their previous and current clients.
- Professional and dedicated: A good AdWords advertising agency should have a professional and dedicated team of AdWords specialists, such as account managers, strategists, copywriters, designers, and analysts. They should also assign a dedicated account manager to your project who will be your main point of contact and ensure your satisfaction.
- Data-driven and results-oriented: A good AdWords advertising agency should use data and analytics to guide their AdWords decisions and actions. They should also focus on delivering results that match your expectations and goals. They should track and measure your AdWords performance and ROI and provide you with actionable insights and recommendations.
- Responsive and reliable: A good AdWords advertising agency should be responsive and reliable in their communication and service. They should respond to your queries and requests promptly and courteously. They should also deliver their work on time and within budget. They should also be available and accessible whenever you need them.
What are the factors to consider when choosing an AdWords advertising agency?
When choosing an AdWords advertising agency, you should consider the following factors:
- Your goals and expectations: You should have a clear idea of what you want to achieve with your AdWords campaigns and what you expect from your AdWords advertising agency. You should also communicate your goals and expectations to your potential AdWords agency and see if they can meet them.
- Your budget and timeline: You should have a realistic budget and timeline for your AdWords campaigns and see if your potential AdWords agency can work within them. You should also compare the pricing and packages of different AdWords agencies and see which one offers the best value for your money.
- Your compatibility and trust: You should choose an AdWords advertising agency that you feel comfortable and confident working with. You should also check their portfolio and testimonials and see if they have experience and expertise in your industry and market. You should also ask for references and contact their previous or current clients and see if they are satisfied with their AdWords services.
How to compare and evaluate different AdWords advertising agencies?
To compare and evaluate different AdWords advertising agencies, you can follow these steps:
- Do your research: You can use online sources, such as search engines, directories, reviews, and social media, to find and learn more about different AdWords advertising agencies. You can also ask for referrals and recommendations from your network and industry peers.
- Make a shortlist: You can narrow down your options and make a shortlist of AdWords advertising agencies that meet your criteria and requirements. You can also use tools, such as DesignRush1, to compare and contrast different AdWords agencies based on their features, services, and ratings.
- Request a proposal: You can contact your shortlisted AdWords advertising agencies and request a proposal for your AdWords project. You can also provide them with some information about your business, goals, budget, and timeline. You can then review their proposals and see how they plan to approach and execute your AdWords campaigns.
- Schedule a consultation: You can schedule a consultation with your shortlisted AdWords advertising agencies and discuss your AdWords project in more detail. You can also ask them questions and address any concerns you may have. You can then evaluate their communication skills, professionalism, and enthusiasm.
Some examples of the best AdWords advertising agencies in the market
To give you some inspiration and ideas, here are some examples of the best AdWords advertising agencies in the market:
- WebFX: WebFX is a full-service digital marketing agency that offers AdWords services for Google, Facebook, and Bing. They have a team of over 300 AdWords experts who can help you create and manage your AdWords campaigns. They also have a proprietary software, MarketingCloudFX, that uses artificial intelligence and machine learning to optimize your AdWords performance and ROI. WebFX has won over 50 awards and has over 500 positive reviews from their clients. You can visit their website here2.
- Thrive Internet Marketing Agency: Thrive Internet Marketing Agency is an AdWords advertising agency that specializes in AdWords marketing for various platforms, such as Google, Facebook, Instagram, and LinkedIn. They have a team of certified AdWords specialists who can help you create and manage your AdWords campaigns. They also offer AdWords audits, landing page design, and conversion rate optimization. Thrive Internet Marketing Agency has been featured in various publications, such as Forbes, The Huffington Post, and Entrepreneur. You can visit their website here3.
- Directive: Directive is an AdWords advertising agency that focuses on AdWords marketing for software as a service (SaaS) companies. They have a team of AdWords experts who can help you create and manage your AdWords campaigns. They also offer AdWords strategy, keyword research, ad copywriting, and landing page optimization. Directive has worked with clients such as Cisco, Samsung, and Allstate. You can visit their website here4.